Marketing Channel Strategy. Ed 2016
Robert Palmatier
Routledge
978-1-292-06046-0
PVP 71,68 €
DISPONIBLE
Entrega estimada de 25 a 30 días
Producto de importación bajo demanda a proveedor
RESUMEN
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience?for you and your students. Here s how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
DATOS DEL LIBRO
Temática : Economía
Formato : Rústica
Editorial : Routledge
Idioma : INGLES
Año edición : 2016
Número páginas : 496
COMPÁRTELO